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The site genecherryinsurance.com has the following on the web site, "Gene Cherry Insurance has serviced customers in Florida for over 37 years." We observed that the website also said " We are an independent agency, which allows us to shop around for the best rates and products to meet your needs." It also stated " We want to work with you to help you understand the best options for your family and your budget. Customer satisfaction is our top priority. We look forward to serving you. Please browse our site and view our different services. When you are ready, send us a quote request." The header had Gene Cherry Insurance as the highest ranking keyword. This keyword was followed by Home Owners, Boat, and Boater which isn't as urgent as Gene Cherry Insurance. The other words the site used was Car. Automobile is also included but might not be viewed by web crawlers.